Video SEO
Techniques for optimizing video content to improve search visibility, audience engagement, and ranking across search engines and video platforms.
Video SEO involves optimizing videos so they are discoverable by search engines and perform well in search results. This includes enhancing video titles, descriptions, and tags with relevant keywords, creating eye-catching thumbnails, adding structured data markup, ensuring fast loading and smooth playback, and encouraging engagement through comments, shares, and watch time.
Well-optimized videos can appear in multiple search features, such as video carousels, featured snippets, and universal search results. For AI-driven search and GEO strategies, properly optimized video content is increasingly important because AI systems can analyze, understand, and cite video material when generating answers for users. High engagement metrics like watch duration and interaction signals also contribute positively to search rankings and AI evaluation.
Best practices include conducting keyword research for video topics, crafting informative descriptions and transcripts, implementing schema markup for rich results, optimizing hosting and mobile performance, producing engaging content with clear calls-to-action, and promoting videos across multiple platforms to increase reach and authority.
Frequently Asked Questions about Video SEO
Related Definitions
Voice Search
A search method where users speak their queries instead of typing, increasingly important for SEO and local search strategies.
User Experience
User Experience (UX) describes how people perceive, interact with, and navigate websites, apps, or digital platforms, focusing on ease of use, satisfaction, and efficiency.
SERP Features
Enhanced elements in search results that go beyond standard links, including rich snippets, local packs, knowledge panels, and AI-generated summaries.