Voice Search
A search method where users speak their queries instead of typing, increasingly important for SEO and local search strategies.
- SEO
September 3, 2025
SERP Features
Enhanced elements in search results that go beyond standard links, including rich snippets, local packs, knowledge panels, and AI-generated summaries.
SEO
Definition
SERP Features are specialized search result elements that appear on search engine results pages (SERPs) in addition to the standard blue links. They are designed to provide immediate, useful information to users directly within the search results. Examples include rich snippets, local business packs, People Also Ask sections, image or video carousels, reviews, product listings, and AI-powered summaries.
With the rise of AI-driven search, SERP features have become more dynamic, offering interactive and contextually relevant content. For businesses and SEO practitioners, these features present opportunities to gain visibility and authority but can also limit click-through if the searcher obtains answers without visiting the site.
Optimizing for SERP features involves structuring content clearly, implementing schema markup, answering common questions, focusing on local relevance for geographic searches, and monitoring which features your content appears in. In AI-powered search, it is also important to ensure content is accessible, authoritative, and clearly structured so AI systems can extract and display it in enhanced results.
Examples of SERP Features
1 A local service pack showing nearby plumbers with operating hours, ratings, and contact details.
2 An entity summary panel presenting detailed information about a public figure or company on the search page.
3 A step-by-step guide for a home repair query displayed directly in search results.
Frequently Asked Questions about SERP Features
Common features include paragraph, list, and table snippets, People Also Ask sections, knowledge panels, local packs, image and video carousels, product listings, reviews, and AI-generated summaries. The type of feature shown depends on the search intent and content relevance.
Related Definitions
Video SEO
Techniques for optimizing video content to improve search visibility, audience engagement, and ranking across search engines and video platforms.
- SEO
September 3, 2025
User Experience
User Experience (UX) describes how people perceive, interact with, and navigate websites, apps, or digital platforms, focusing on ease of use, satisfaction, and efficiency.
- SEO
September 3, 2025
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