What SEO experts taught us about visibility in the age of AI search.
The rules of search are being rewritten. In conversations with SEO experts, one message echoed: SEO isn’t dying, it’s evolving. As Google’s AI Overviews, ChatGPT, and Perplexity reshape how people discover brands, being the answer has replaced being on the SERP.
- AEO
November 6, 2025