Blogs

Articles on brand visibility, AI platforms, and what’s next for AI search.

    MarketGuidesTechnology

The Zero-Click Revolution: How AI Answer Engines Are Reshaping Search

AI answer engines are transforming search as we know it, replacing traditional blue links with instant, zero-click answers. With platforms like ChatGPT, Perplexity, and Google's AI Overviews surging in adoption, brands must adapt fast. This blog explores how Answer Engine Optimization (AEO) is becoming the new SEO, why human content is more valuable than ever, and how businesses can stay visible in a world where AI gives the answers.

Diyar Rammo•July 14, 2025

Recent blog posts

    MarketGuides

Call It What It Is: Why AEO Makes More Sense Than GEO

As AI-powered search becomes the norm, new terms like AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) are emerging to define how brands optimize for AI-generated answers. At Prompttracker, we believe AEO is the clearer, more accurate label - and better aligned with how people actually search. This blog breaks down why the term matters, how AEO differs from traditional SEO, and the tactics you need to stay visible in an AI-first search landscape.

Diyar Rammo•July 11, 2025

    GuidesTechnology

AI Visibility: How to Track & Grow Your Brand in AI Search Engines

Learn how to boost your brand's visibility in AI-driven search engines like ChatGPT, Gemini, Google AI overviews and Perplexity. This guide covers AI visibility, how it differs from traditional SEO, and proven strategies to grow your presence.

Max van der Vloet•July 07, 2025

    GuidesTechnology

The Ultimate Guide to LLM Crawlers in 2025: How AI Search Engines Read Your Website (and how you can get more traffic through it)

AI crawlers are fundamentally different then the traditional search crawlers. Learn how to adjust for more traffic.

Max van der Vloet•July 03, 2025

    MarketTechnology

The New Search Paradigm: Why 47% AI Overviews Signal a Tectonic Shift in SEO

Google’s AI Overviews now appear in 47% of searches, replacing blue links with direct AI-generated answers. As users stop clicking through, traditional SEO is becoming outdated. Brands must adapt by tracking visibility in AI answers and optimizing for this new search paradigm.

Max van der Vloet•June 29, 2025