Voice Search
A search method where users speak their queries instead of typing, increasingly important for SEO and local search strategies.
- SEO
September 3, 2025
Search Engine Result Page (SERP)
The results page shown by search engines in response to a query, now featuring organic listings, ads, snippets, AI overviews, and rich elements.
SEO
Definition
A Search Engine Results Page (SERP) is the page that search engines display after a user submits a query. Today’s SERPs go far beyond the classic list of “10 blue links,” incorporating a variety of features such as organic results, paid ads, featured snippets, AI-generated overviews, knowledge panels, local packs, image or video carousels, and shopping results.
Modern SERPs are designed to answer user intent more directly, often providing information without requiring a click to an external site. With the integration of AI and machine learning, SERPs have become more dynamic and personalized, showing results that vary based on user location, search history, and query type. AI-driven features like Google’s AI Overviews and Bing Copilot responses further blur the line between traditional search and generative answers.
Examples of Search Engine Result Page (SERP)
1 A Google SERP featuring an AI Overview at the top, followed by organic listings, people-also-ask boxes, and shopping ads.
2 A Bing SERP where Copilot generates an AI-based response alongside standard search results and links.
Frequently Asked Questions about Search Engine Result Page (SERP)
Key elements include organic listings, paid ads, featured snippets, AI overviews, knowledge panels, local packs, image or video results, and related questions (People Also Ask).
Related Definitions
Video SEO
Techniques for optimizing video content to improve search visibility, audience engagement, and ranking across search engines and video platforms.
- SEO
September 3, 2025
User Experience
User Experience (UX) describes how people perceive, interact with, and navigate websites, apps, or digital platforms, focusing on ease of use, satisfaction, and efficiency.
- SEO
September 3, 2025
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