Knowledge Panel

A Knowledge Panel is a structured information box that appears in Google’s search results, typically on the right-hand side of desktop results or at the top of mobile screens. These panels provide verified facts about entities like individuals, organizations, locations, events, or concepts.

Knowledge Panels are automatically generated from Google’s Knowledge Graph and typically display key information such as descriptions, images, related entities, social media links, and official website details. They are designed to give users authoritative, at-a-glance answers without requiring them to click through to external sources.

The data shown in a Knowledge Panel comes from trusted sources such as Wikipedia, official websites, authoritative news outlets, and verified social media profiles. For brands and professionals, earning a Knowledge Panel enhances credibility and visibility in search results.

In the context of GEO and AI-driven search, Knowledge Panels are highly influential since AI systems often reference the structured information they contain when generating responses about entities. This makes optimizing for Knowledge Panel inclusion a valuable strategy for businesses and individuals who want to strengthen their digital authority.

Strategies for securing or optimizing a Knowledge Panel include building and maintaining a detailed Wikipedia or Wikidata page, ensuring consistent NAP (Name, Address, Phone) information across platforms, earning authoritative mentions and backlinks, maintaining active and verified social media profiles, implementing schema markup, and keeping official website content accurate and up to date.