Voice Search
A search method where users speak their queries instead of typing, increasingly important for SEO and local search strategies.
- SEO
September 3, 2025
Knowledge Panel
An information box in Google Search results that displays factual details about entities such as people, companies, places, and concepts.
SEO
Definition
A Knowledge Panel is a structured information box that appears in Google’s search results, typically on the right-hand side of desktop results or at the top of mobile screens. These panels provide verified facts about entities like individuals, organizations, locations, events, or concepts.
Knowledge Panels are automatically generated from Google’s Knowledge Graph and typically display key information such as descriptions, images, related entities, social media links, and official website details. They are designed to give users authoritative, at-a-glance answers without requiring them to click through to external sources.
The data shown in a Knowledge Panel comes from trusted sources such as Wikipedia, official websites, authoritative news outlets, and verified social media profiles. For brands and professionals, earning a Knowledge Panel enhances credibility and visibility in search results.
In the context of GEO and AI-driven search, Knowledge Panels are highly influential since AI systems often reference the structured information they contain when generating responses about entities. This makes optimizing for Knowledge Panel inclusion a valuable strategy for businesses and individuals who want to strengthen their digital authority.
Strategies for securing or optimizing a Knowledge Panel include building and maintaining a detailed Wikipedia or Wikidata page, ensuring consistent NAP (Name, Address, Phone) information across platforms, earning authoritative mentions and backlinks, maintaining active and verified social media profiles, implementing schema markup, and keeping official website content accurate and up to date.
Examples of Knowledge Panel
1 A search for “Apple Inc” showing a Knowledge Panel with company overview, stock price, leadership team, and recent news updates.
2 A restaurant’s Knowledge Panel featuring address, opening hours, contact number, customer reviews, and photos from Google Maps.
3 A celebrity’s Knowledge Panel displaying biographical details, career highlights, social media links, and recent works.
4 A historic site’s Knowledge Panel presenting visiting information, historical facts, and related points of interest.
Frequently Asked Questions about Knowledge Panel
You can improve your chances by maintaining a strong online presence, creating a Wikipedia or Wikidata entry, ensuring consistent business information across directories, implementing schema markup, and earning citations from authoritative sources.
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