Voice Search
A search method where users speak their queries instead of typing, increasingly important for SEO and local search strategies.
- SEO
September 3, 2025
Entity SEO
An SEO strategy centered on optimizing for entities—people, places, things, and concepts—rather than relying solely on keywords.
SEO
Definition
Entity SEO is the practice of optimizing web content around specific entities (such as people, organizations, locations, products, or abstract concepts) instead of focusing exclusively on keywords. Entities represent unique, identifiable things that search engines and AI systems can recognize, classify, and relate to other information.
This approach reflects the way modern search engines and AI systems interpret information. Instead of matching search queries to exact keywords, they analyze the meaning, context, and relationships between entities. Optimizing for entities makes it easier for search engines and AI to understand your content, increasing relevance and visibility across traditional and AI-powered search experiences.
Examples of Entity SEO
1 Optimizing brand content so that the company itself is clearly recognized as a distinct entity in search results.
2 Creating and verifying author profiles as entities to strengthen E-A-T signals and build credibility.
3 Structuring content around defined topic entities and mapping relationships between them for improved semantic clarity.
Frequently Asked Questions about Entity SEO
An entity is a uniquely identifiable object such as a person, place, organization, product, or concept. Search engines define entities by attributes and relationships rather than by text strings alone.
Related Definitions
Video SEO
Techniques for optimizing video content to improve search visibility, audience engagement, and ranking across search engines and video platforms.
- SEO
September 3, 2025
User Experience
User Experience (UX) describes how people perceive, interact with, and navigate websites, apps, or digital platforms, focusing on ease of use, satisfaction, and efficiency.
- SEO
September 3, 2025
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