Voice Search
A search method where users speak their queries instead of typing, increasingly important for SEO and local search strategies.
- SEO
September 3, 2025
Dwell Time
The amount of time users spend on a webpage after clicking from search results, reflecting engagement, relevance, and satisfaction.
SEO
Definition
Dwell Time refers to the duration a visitor remains on a webpage after clicking a search engine result before returning to the SERPs. Unlike bounce rate, which only measures whether a user navigates to additional pages, dwell time captures how long a visitor stays, making it a more direct indicator of engagement and content usefulness.
Long dwell times typically suggest that users found the content informative, relevant, and engaging for their query. Conversely, very short dwell times often indicate the page didn’t meet expectations, provided insufficient information, or failed to hold the user’s attention. Unlike passive visits, dwell time reflects actual interaction and perceived value.
In the context of GEO and AI-powered search, dwell time serves as a critical engagement metric. Both search engines and AI systems may use it to assess authority and content quality. Pages that consistently achieve longer dwell times signal trustworthiness and relevance, increasing the likelihood of being cited or referenced in AI-generated results.
Improving dwell time requires delivering comprehensive, well-structured content that thoroughly addresses user needs, formatting information with headings, bullet points, and visuals for readability, ensuring fast page loading, using internal links to encourage deeper browsing, and aligning content closely with user search intent.
Examples of Dwell Time
1 A tutorial article extending average dwell time from 30 seconds to 4 minutes by incorporating step-by-step video guides and detailed explanations.
2 A product review page increasing dwell time by including in-depth comparisons, pros and cons lists, and customer testimonials.
3 A blog post lengthening dwell time by adding engaging visuals, interactive elements, and related content suggestions.
4 A business service page boosting dwell time through detailed case studies, client success stories, and thorough explanations of service offerings.
Frequently Asked Questions about Dwell Time
It depends on the content type and intent. Generally, dwell times of 2–4 minutes are considered strong for informational pages, while shorter times may be expected for quick reference content.
Related Definitions
Video SEO
Techniques for optimizing video content to improve search visibility, audience engagement, and ranking across search engines and video platforms.
- SEO
September 3, 2025
User Experience
User Experience (UX) describes how people perceive, interact with, and navigate websites, apps, or digital platforms, focusing on ease of use, satisfaction, and efficiency.
- SEO
September 3, 2025
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