Bing Copilot

Microsoft’s AI assistant integrated into Bing Search, Edge, and Microsoft 365, providing conversational answers and task automation.

AI

Definition

Bing Copilot is Microsoft’s AI-powered assistant embedded within Bing Search, Microsoft Edge, and Microsoft 365 applications. It combines generative AI with search capabilities to provide conversational responses, summarize web content, and assist with tasks like drafting emails, creating documents, or analyzing data.

Unlike traditional search engines that return only lists of links, Bing Copilot generates contextual answers, explanations, and recommendations by synthesizing information from the web and Microsoft’s ecosystem. It also integrates with productivity tools such as Word, Excel, and Outlook, allowing it to automate workflows and provide intelligent suggestions directly within user applications.

For GEO, Bing Copilot matters because it influences how businesses appear in generative search experiences beyond traditional search results. Optimizing content for entity recognition, authority, and structured data increases the chances of being cited within Copilot’s AI-driven answers.

Examples of Bing Copilot

1 A user asking Copilot in Bing for “best hiking trails near Amsterdam” and receiving a summarized list with recommendations and sources.

2 Using Copilot in Microsoft Word to draft an email template or refine the tone of a document.

3 Asking Copilot in Excel to analyze a dataset and generate insights automatically.

Frequently Asked Questions about Bing Copilot

Traditional Bing shows ranked links, while Copilot generates synthesized, conversational answers with references.

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