AI Visibility: How to Track & Grow Your Brand in AI-driven Search Engines

The future of search is Chat-based and answer driven. Consumers are no longer clicking Google’s blue links to find the answer they’re looking for, but rather get the answer presented directly by AI responses.

In this guide, we’ll explain what AI visibility means, how it’s different from traditional SEO, and how to measure and boost your brand’s visibility.

What Is AI Visibility?

AI visibility is how often your brand is mentioned, cited, or recommended in AI-generated responses by large language models (LLM’s), like ChatGPT, Claude, Perplexity, and Google AI Overviews.

Below one can see an example of Nike, Adidas, and Asics being mentioned by ChatGPT based on the user’s question: ‘What are the top marathon running shoes?’

This example indicates that ChatGPT recognizes these brands and views them as relevant to answer the user’s question.The brands are ‘visible’ in the AI response.

Why AI Visibility Is Important For Your Brand

71.5% of U.S. consumers are using AI tools for some of their daily searches. With 41% of Gen-Z already using AI Search Engines for deeper, more direct answers.

AI visibility is important because it lets people discover and learn about your brand. When people discover your brand in AI Search Engines this can drive high-quality traffic to your website.

Research by Semrush indicates that AI Search visitors convert 4.4x better than traditional organic search visitors. The reason behind this is that the AI Search Visitors arrive more informed.

What is the difference between AI Visibility Optimization and Traditional SEO?

AI visibility optimization (also called Answer Engine Optimization, Generative Engine Optimization or LLM Search Optimization) is more nuanced than traditional search, but has overlapping factors.

Traditional SEO is all about optimizing to appear in the top 10 search results. However, AI platforms don’t necessarily use the top 10 results to synthesise their response.

So, how can you boost your brand’s visibility? We’ll explore key factors in the next section.

What influences AI Visibility?

How to measure AI Visibility

With PromptTracker you can monitor your brand’s visibility in AI Search Engines like ChatGPT, Perplexity and Google AI overviews. Once you’ve entered your brand, website and competitors our tool creates key insights for your business.

1. AI visibility

Measure your AI visibility over time and track if your content is used in AI generated responses.

2. Number of website citations

Keep track of how often your website is cited as a source in AI generated responses.

3. Competitor analysis

Analyze how your competitors perform in the AI Search Engines and monitor their content

4. GEO/AEO recommendations

Get content and website recommendations to improve your AI visibility

How to Enhance your AI Visibility

1. Grow Your Authority
   Earn high-quality backlinks and citations from respected websites to boost your domain authority and build trust with both users and search engines.
2. Identify Search Queries
   Great marketers understand what their audience is searching for. By identifying relevant search queries, you can track your brand’s visibility and optimize for the terms your customers actually use.
3. Create High-Value Content
   Crafting high-value content keeps visitors engaged on your site—something search engines reward. More importantly, it provides meaningful value to your audience and builds credibility over time.
4. LLM-Friendly Content
   Create content that is rich in context, structured, and informative. This increases the likelihood that large language models (LLMs) will reference or surface your content in AI-generated answers.

Track and Improve your AI Visibility with Prompttracker

Want help optimizing AI Visibility in AI Search Engines? 

Reach out to us or explore our monitoring tools at Prompttracker.io.